1. Describe what it is: A ad for Bass Pro Shop2. Describe its function: To get people to shop at Bass Pro Shops
3. Describe where you saw it: I saw this in a book called Communication Arts.
4. Discuss the style of the design and typography:
The style is up to date. When you shop at Bass Pro Shops you catch large fish. The only text in the ad is on the catalog by the fish tank. The Bass Pro Shop logo catches your eye.
5. Discuss the quality of artwork: I think this ad is very well done. I like how they added humor to the advertisement.
6. Discuss what attracted you to this piece: I liked this ad because it is very simple and planned out. I like how the Bass Pro Shop logo stands out because of the red and yellow colors used. I also like how the large fish on the catalog is shown at an angle to draw your eye to the line of fish in the fish tank.
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